The Family Firm is a Fee-Only™ firm. We focus on providing a conflict-free environment for our clients in order to help them reach their individual financial goals. We do not receive commissions from any institution or from the investments we recommend. We do not work for any bank, brokerage firm or insurance company when selecting products and services for you.

Our Principles

All we do at The Family Firm is based on these principles and beliefs:

  • We believe that financial advice is most effective when it is independent, unbiased and without conflict of interest.
  • We believe that, once acquired, financial security must be prudently safeguarded.
  • We believe that financial strategies are most effective when they are based on a thorough understanding of your personal circumstances and goals. From this understanding, investment decisions and financial planning activities become integrated and oriented towards your individual goals.
  • We believe it is possible to invest successfully and avoid the many hidden and unnecessary costs in investing.
  • We believe that financial security is built and sustained from a progression of sensible decisions about savings and lifestyle.
  • We believe it is possible to have a trusted financial advisor to navigate a complex financial world.
  • We believe that your peace of mind is paramount.

Your Team

Nathan J. Gendelman, MBA, ACAS

President and Director of Investments

Kate Fries, CFP®, CDFA®

Financial Advisor

Stacy Bakri, CFP®, CDFA®

Financial Advisor

Donald P. Lord, CFP®

Financial Advisor

Charles (Cam) Moore, CFP®

Financial Advisor

Mary A. Malgoire, MBA CFP®


Stephen Daly, CFP®, CIMA®

Associate Financial Advisor

Maria Camacho, CFP®

Portfolio Administrator and Paraplanner

Sien Vernyns, CFP®, EA

Associate Financial Advisor

Ben Albright


Mitch Ludwig


Liz Yoder


Gerry Lord

Front Desk and Office Manager

Fenny Rusli

Front Desk and Portfolio Administrator

Our Services

We provide you a comprehensive approach to help you see the full picture. By working with other financial professionals like CPAs, Estate Attorneys, insurance professionals, social workers, etc., we provide you with advice that takes into consideration various aspects of your life. Our services include:

  • Investment Management
  • Estate Planning
  • Asset Protection Strategies
  • Tax Strategizing
  • Retirement Planning
  • Helping you evaluate housing in retirement
  • Education Planning
  • Charitable Giving Strategies

In the first year, we will meet with you in order to help you organize, understand and take control of your financial activities.

These meetings can range between one and two hours. Although there is a set structure for the planning and meeting process, we strive to be sensitive to your needs and can rearrange the order of the meetings to address a pressing issue requiring immediate attention. The meetings are highly interactive as we learn more about your situation and tailor our advice to your circumstances. The team working with you will include:

  1. A Family Firm Financial Advisor, who will be your primary contact person and will participate in each meeting.
  2. Nathan Gendelman, Family Firm Director of Investments, who will participate in relevant meetings.
  3. An Associate Financial Advisor and/or paraplanner, who will support in the delivery of our services to you.

The meetings are structured to ensure we achieve a comprehensive view of the varied aspects of your financial life:

MEETING 1: Overall Financial Security and Big Picture Perspective

Using the comprehensive data you will have provided to us, we will present and discuss our perspective on your overall financial picture as well as address your particular concerns. Some of the things we include in our financial analysis include:

  • A comprehensive summary of your assets and liabilities.
  • A summary of all your annual income sources and expenditures which enables us to review and plan for current and future savings and expenditures.
  • A review of your current and future taxable income, deductions, and projected tax brackets in order to understand your tax situation and identify potential tax strategies.
  • Long-term projections and review of your goals for retirement: We have the ability to create multiple “what if” scenarios so that you also understand how changes in the assumptions we use impact you in the long term, whether that may be understanding the consequences of early retirement, buying a second home, or family gifting.

MEETING 2: Investment Plan and Portfolio Recommendations

We will review the basic tenets of proper portfolio management and present your investment plan. Our advice will consider your short and long term goals, tax considerations, existing investments, cash flow needs and the cost of implementing recommendations. Before implementing the plan on your behalf. we give you an opportunity to discuss which areas you would like to focus on more than others and make adjustments as needed.

We pride ourselves in the fact that our clients each have an individualized investment plan and portfolio, tailored to where they are in life, and what their own situation dictates. We are completely unbiased in our investment recommendations, and receive no compensation from anyone besides our clients.

MEETING 3: Asset Protection and Estate Planning

We will review your various insurance policies from automobile to long-term care to life insurance. We will comment on the quality and cost of the existing coverage as well as make recommendations for termination or additional coverage where necessary. We will review your current estate plan with you to confirm that it meets your goals and objectives for your family. If changes are necessary, we are happy to attend any meetings involving your estate planning attorney and work closely to ensure your estate plan effectively implements your wishes. If you do not currently have an estate plan and need to engage an attorney, we will assist you in selecting the appropriate individual to work with.

MEETING 4: Review, Follow-up and Looking Forward (Optional)

We frequently schedule a 4th formal meeting with our clients during this first year to review where we stand and what remains on the “to-do” list.

Beyond the first year, we will meet with you at least once annually, although we are always available to meet more frequently or when an issue has arisen. At these annual meetings, we will review all aspects of your financial situation, evaluate the long-term projections, and present and discuss investment results.

We charge a flat fee that covers all of our services. It is payable quarterly and is recalculated twice each year.

The fee is computed as a percentage of the investments we are supervising, according to the following fee schedule:

First $1,000,000 of investment assets

1.00% per year

$1,000,001 but less than $4,000,000 of investment assets

.8% per year

Above $4,000,000 of investment assets

.35% per year

Investment Approach

We pride ourselves in the fact that our clients each have an individualized investment plan and portfolio, tailored to where they are in life, and what their own situation dictates. We are completely unbiased in our investment recommendations, and receive no compensation from anyone besides our clients. The approach is then guided by the following principles:

A Bottom-Line Orientation

We are results-driven. We strive to minimize unnecessary costs, such as transaction fees and fund expenses. We recognize the importance of tax expense and the investment plan incorporates an in-depth understanding of tax impacts.


A plan that is strategically balanced among domestic and foreign stocks, bonds, cash, and other investments reduces the risk of drastic changes in the value of your investments while giving your portfolio ample opportunity for growth.

Independent Thinking

We are not focused on doing what every other advisor is doing, nor on what are the most recent fads or trends. We focus on the facts about markets and valuations when we develop asset allocation plans.

Risk Management

We outline a strategy for you that is designed to maximize the probability of achieving your long-term financial objectives.



8120 Woodmont Avenue
Suite 630
Bethesda, MD 20814


(301) 656-3999


(301) 656-0935


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8120 Woodmont Avenue Suite 630
Bethesda, MD 20814



(301) 656-3999


(301) 656-0935