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THE FAMILY FIRM IS AN INDEPENDENT FEE-ONLY PERSONAL FINANCIAL ADVISORY FIRM HEADQUARTERED IN BETHESDA, MD.

The Family Firm is a Fee-Only™ firm. We focus on providing a conflict-free environment for our clients in order to help them reach their individual financial goals. We do not receive commissions from any institution or from the investments we recommend. We do not work for any bank, brokerage firm or insurance company when selecting products and services for you.




WE BELIEVE THAT FINANCIAL ADVICE IS MOST EFFECTIVE WHEN IT IS COMPREHENSIVE, INDEPENDENT, UNBIASED, AND WITHOUT CONFLICT OF INTEREST




OUR PRINCIPLES


All we do at The Family Firm is based on these principles and beliefs:

  • We believe that financial advice is most effective when it is independent, unbiased and without conflict of interest.
  • We believe that, once acquired, financial security must be prudently safeguarded.
  • We believe that financial strategies are most effective when they are based on a thorough understanding of your personal circumstances and goals. From this understanding, investment decisions and financial planning activities become integrated and oriented towards your individual goals.
  • We believe it is possible to invest successfully and avoid the many hidden and unnecessary costs in investing.
  • We believe that financial security is built and sustained from a progression of sensible decisions about savings and lifestyle.
  • We believe it is possible to have a trusted financial advisor to navigate a complex financial world.
  • We believe that your peace of mind is paramount.

YOUR TEAM


Nathan J. Gendelman, MBA, ACAS Photo

Nathan J. Gendelman, MBA, ACAS

President and Director of Investments
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Nathan J. Gendelman, MBA, ACAS

President and Director of Investments

Nathan J. Gendelman has enjoyed helping clients build and maintain their financial security for the last 14 years. As president of The Family Firm, he also serves as director of investments and works with clients to find the financial and investing strategies that help them meet their financial – and life – goals.

Before joining the Family Firm, he worked with a variety of companies and organizations, including CIGNA, the Ohio Casualty Group, Israel Direct Insurance and the Export-Import Bank of the United States. He spent two years (1992 to 1994) serving in the Peace Corps, as a math teacher in Tanzania, where he also learned to coach and referee amateur basketball, all while coping with the lack of daily comforts we all take for granted at home.

Nathan holds a bachelor of science degree in mathematics from Drexel University and an MBA from George Washington University. He is also an associate of the Casualty Actuarial Society. He lives with his wife, Caroline, in Northern Virginia. They love traveling, visiting family, and both bravely attempt the Rock N Roll Virginia Beach half-marathon every September.

Kate Fries, CFP®,CDFA® Photo

Kate Fries, CFP®,CDFA®

Financial Advisor
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Kate Fries, CFP®, CDFA®

Financial Advisor

As a financial advisor with The Family Firm, Kate Fries works with clients to set and achieve their financial goals. She is a certified financial planner professional and has particular interest in cash flow and the impact of emotions on decisions and behaviors around money.

After taking an Introduction to Financial Planning course in her senior year at The University of Texas, Kate was hooked.  She completed her Communication degree at UT and went on to earn a degree in Financial Planning from the University of Alabama.  Prior to joining The Family Firm, Kate was fortunate to connect with and work for a fee-only financial planning firm in Birmingham, AL.  Kate has now been happily serving clients at The Family Firm for over a decade.


Kate lives in San Diego with her partner Jeff, her son Wyatt, and her two rambunctious cats.  She is an active member and volunteer for The San Diego Women’s Foundation, a collective philanthropy organization. Kate can often be found with her nose in a book, trying a new recipe in the kitchen, or playing with spreadsheets.

Stacy Bakri, CFP®, CDFA® Photo

Stacy Bakri, CFP®, CDFA®

Financial Advisor
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Stacy Bakri, CFP®, CDFA®

Financial Advisor

As a financial advisor with The Family Firm, Stacy helps her clients achieve financial security and plan for living the life they want to live. She has particular expertise and interest in providing financial counseling for people going through divorce. In addition to being a NAPFA-registered financial advisor and a Certified Financial Planner™, Stacy has received the designation of Certified Divorce Financial Analyst™ (CDFA™), and is a member of the Institute of Divorce Financial Analysts (IDFA) as well as the National Association of Personal Financial Advisors (NAPFA).

Within the firm, Stacy serves as a valued team leader and mentor; she leads the firm’s internal training program for paraplanners. Prior to joining The Family Firm, Stacy worked at Charles Schwab & Co. as an
investment consultant, where she counseled clients on portfolio management and retirement planning issues. Before joining Schwab, she worked in the Middle East for an international exchange and development non-profit organization.

Stacy is a graduate of Penn State University. She lives in Maryland with her husband and two children. On the weekends, she enjoys watching football, biking with her family, and plotting the next travel adventure.

Donald P. Lord, CFP® Photo

Donald P. Lord, CFP®

Financial Advisor
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Donald P. Lord, CFP®

Financial Advisor

Donald P. Lord is a financial advisor with The Family Firm and is responsible for personal financial planning services for clients. He is a NAPFA-registered financial advisor.

Mr. Lord pursued a profession in personal financial planning after a successful twenty-year career in the U.S. Air Force. There, he was a production superintendent managing more than 200 personnel in ten Air Force functional areas. Mr. Lord's prior experience includes working as a personal financial advisor for CUNA Mutual Life Insurance Company and American Express Financial Advisors.


Mr. Lord holds a Bachelor of Science degree in Business Management with honors from Hampton University in Virginia Mr. Lord is a CERTIFIED FINANCIAL PLANNERTM professional.

Charles (Cam) Moore, CFP® Photo

Charles (Cam) Moore, CFP®

Financial Advisor
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Charles (Cam) Moore, CFP®

Financial Advisor

Cam Moore is a financial advisor with The Family Firm and provides comprehensive financial planning services for clients.

Cam began his career at The Family Firm in 2010 as a Paraplanner.  Prior to joining The Family Firm, Cam was a financial planning intern for a large insurance and financial services company that served the military and their families.


Cam is a graduate of Virginia Tech with a Bachelor of Science degree in Finance with a concentration in personal financial planning. He holds the CERTIFIED FINANCIAL PLANNER™ designation.


Originally from Chatham, VA, Cam now resides in Germantown, Maryland

Mary A. Malgoire, MBA CFP® Photo

Mary A. Malgoire, MBA CFP®

Founder
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Mary A. Malgoire, MBA CFP®

Founder

Mary A. Malgoire is the founder of The Family Firm, Inc.  She has provided on-going financial management services to clients from 1982 to the present.  Ms. Malgoire served as Past President and Chairman of the Board of the National Association of Personal Financial Advisors (NAPFA), an industry association for Fee-Only™ planners. Ms. Malgoire has set herself apart in her profession as a staunch advocate for full and fair disclosure of the consumer's cost in the financial planning engagement.

Ms. Malgoire received a Bachelor's degree in 1972 from UCLA, a Masters in Business Administration (MBA) from the University of Santa Clara in 1981, and the Certified Financial Planner (CFP™) credential in 1984. She is a NAPFA-registered financial advisor.


Ms. Malgoire has been named as one of the top 50 women in Wealth Management by Wealth Manager Magazine, and one of the best financial advisors in the country by Worth Magazine, Medical Economics Magazine and Mutual Funds Magazine. She is frequently sought out as an expert and quoted by the media, including Money Magazine, The Washington Post, and The Wall Street Journal.

Stephen Daly, CFP®, CIMA® Photo

Stephen Daly, CFP®, CIMA®

Associate Financial Advisor
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Stephen Daly, CFP®, CIMA®

Associate Financial Advisor

Steve Daly is an Associate Financial Advisor and works on the firm’s financial planning team.

Prior to joining The Family Firm Steve was an international development professional working for Eurasia Foundation where he supported programs throughout the former Soviet Union. When Steve first moved to Washington DC he worked in the US House of Representatives as a Legislative Assistant before joining the Peace Corps and serving as a volunteer in Bulgaria.

Steve is a CERTIFIED FINANCIAL PLANNER (TM) and completed his Personal Financial Planning coursework at Georgetown University. He also holds the Certified Investment Management Analyst® designation and completed the coursework at the Wharton School at the University of Pennsylvania’s Aresty Institute of Executive Education.  He holds an MA in International Relations from KIMEP University in Almaty, Kazakhstan and a BA in Political Science from the University of Richmond.

Steve lives in Adams Morgan with his wife Sarah where they can often be found planning their next international trip.

Maria Camacho, CFP® Photo

Maria Camacho, CFP®

Portfolio Administrator and Paraplanner
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Maria Camacho, CFP®

Portfolio Administrator and Paraplanner

Maria Camacho is a paraplanner and portfolio administrator with the firm. She enjoys the day-to-day administration of client portfolios and in particular, analyzing financial data.

Mrs. Camacho is a CERTIFIED FINANCIAL PLANNER™ professional and is a member of the National Association of Personal Advisor (NAPFA). She received a Bachelor of Information Systems Management from the University of Maryland Baltimore County.

In her spare time, Maria enjoys dining out and traveling with her husband and their two adult daughters. 

Sien Vernyns, CFP®, EA Photo

Sien Vernyns, CFP®, EA

Associate Financial Advisor
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Sien Vernyns, CFP®, EA

Associate Financial Advisor

Sien Vernyns is an Associate Financial Advisor with the firm and works with the financial advisors to deliver client services. Prior to joining The Family Firm, Sien spent most of the past nine years working as a Senior Account Analyst for Nolan Financial where she supported executives and physicians with their nonqualified retirement plans.

Sien holds the CERTIFIED FINANCIAL PLANNER™ designation. She is a graduate of the FPA’s Residency Program and served as a subject matter expert for the Certified Financial Planner Board of Standards (CFP Board) contributing to the development of examination questions for the CFP® Certification Examination.


She holds an MA in French Language and Civilization from NYU in Paris and a BA in Business Translation from KHLeuven in Belgium.


Originally from Leuven, Belgium, she now resides in North Bethesda, MD with her husband and two children. She enjoys traveling, dining out, and playing squash.

Ben Albright Photo

Ben Albright

Paraplanner
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Ben Albright

Paraplanner

Ben Albright is a paraplanner with the firm and enjoys working as part of the financial planning team delivering support and service to our clients.

Dr. Albright completed the Certified Financial Planning coursework and certificate program at the University of Virginia.  His experiences in the financial planning field include tax preparation and financial counseling for military members and their families.


Ben comes to the firm from a musical background.  He earned masters and doctoral degrees from the University of Michigan.  Ben is an active musician and member of “The President’s Own” United States Marine Band.  When he is not helping clients and teammates at the Firm, Ben can be found playing the trumpet at the White House or at events around the country.

Mitch Ludwig Photo

Mitch Ludwig

Paraplanner
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Mitch Ludwig

Paraplanner

Mitch Ludwig is a Paraplanner with the firm and works with the financial advisors to deliver client services.

Mitch is a graduate of Virginia Tech with a Bachelor of Science degree in Business with a major in Finance. He completed his Personal Financial Planning course work through Virginia Tech’s CFP® Certification Education Program.

Mitch is originally from Chantilly, VA. He enjoys skiing, classical guitar, and traveling to support the Virginia Tech Hokies in his free moments.

Liz Yoder Photo

Liz Yoder

Paraplanner
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Liz Yoder

Paraplanner

Liz Yoder is a Paraplanner with the firm and enjoys working as part of the financial planning team delivering support and service to our clients.

Before joining the firm, Liz worked for a nonprofit organization that supports the daily life of adults with intellectual disabilities. While working with adults with intellectual disabilities and their families, she learned of the concern that many families have over how to financially support their loved ones while keeping in mind Medicaid’s strict rules for funding disability benefits. While Liz is interested in all aspects of financial planning, it was these scenarios that brought her to the world of financial planning.

Liz graduated from Loyola College in Maryland in 2008 and received her Certificate in Financial Planning from Georgetown University in 2016. Her hobbies include reading nonfiction and dystopian novels (preferably at a beach), quilting, and baking.

Gerry Lord Photo

Gerry Lord

Front Desk and Office Manager
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Gerry Lord

Front Desk and Office Manager

Gerry Lord is the Front Desk and Office Manager, responsible for reception and administrative duties.

Mrs. Lord left Pearl River, New York to attend American University in Washington, D.C. and graduated with a Bachelor's degree in Psychology and History. Prior to joining The Family Firm, she was a manager for a travel agency.


Gerry has two adult children who live in New York and Virginia, and resides with her husband in Gaithersburg, Maryland.

Fenny Rusli Photo

Fenny Rusli

Front Desk and Portfolio Administrator
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Fenny Rusli

Front Desk and Portfolio Administrator

Fenny graduated with an Information Systems major from UMBC in 2003.

Prior to working at The Family Firm, she was a stay at home mom for 6 years.

When she's not at work, playing outside with her two little ones is what she enjoys most.

WORKING TO PROVIDE THE STABILITY AND COMFORT YOU NEED FROM YOUR FINANCES


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OUR SERVICES


We provide you a comprehensive approach to help you see the full picture. By working with other financial professionals like CPAs, Estate Attorneys, insurance professionals, social workers, etc., we provide you with advice that takes into consideration various aspects of your life. Our services include:

  • Investment Management
  • Estate Planning
  • Asset Protection Strategies
  • Tax Strategizing
  • Retirement Planning
  • Helping you evaluate housing in retirement
  • Education Planning
  • Charitable Giving Strategies

In the first year, we will meet with you in order to help you organize, understand and take control of your financial activities.

These meetings can range between one and two hours. Although there is a set structure for the planning and meeting process, we strive to be sensitive to your needs and can rearrange the order of the meetings to address a pressing issue requiring immediate attention. The meetings are highly interactive as we learn more about your situation and tailor our advice to your circumstances. The team working with you will include:

  1. A Family Firm Financial Advisor, who will be your primary contact person and will participate in each meeting.
  2. Nathan Gendelman, Family Firm Director of Investments, who will participate in relevant meetings.
  3. An Associate Financial Advisor and/or paraplanner, who will support in the delivery of our services to you.

The meetings are structured to ensure we achieve a comprehensive view of the varied aspects of your financial life:

MEETING 1: Overall Financial Security and Big Picture Perspective

Using the comprehensive data you will have provided to us, we will present and discuss our perspective on your overall financial picture as well as address your particular concerns. Some of the things we include in our financial analysis include:

  • A comprehensive summary of your assets and liabilities.
  • A summary of all your annual income sources and expenditures which enables us to review and plan for current and future savings and expenditures.
  • A review of your current and future taxable income, deductions, and projected tax brackets in order to understand your tax situation and identify potential tax strategies.
  • Long-term projections and review of your goals for retirement: We have the ability to create multiple “what if” scenarios so that you also understand how changes in the assumptions we use impact you in the long term, whether that may be understanding the consequences of early retirement, buying a second home, or family gifting.

MEETING 2: Investment Plan and Portfolio Recommendations

We will review the basic tenets of proper portfolio management and present your investment plan. Our advice will consider your short and long term goals, tax considerations, existing investments, cash flow needs and the cost of implementing recommendations. Before implementing the plan on your behalf. we give you an opportunity to discuss which areas you would like to focus on more than others and make adjustments as needed.

We pride ourselves in the fact that our clients each have an individualized investment plan and portfolio, tailored to where they are in life, and what their own situation dictates. We are completely unbiased in our investment recommendations, and receive no compensation from anyone besides our clients.

MEETING 3: Asset Protection and Estate Planning

We will review your various insurance policies from automobile to long-term care to life insurance. We will comment on the quality and cost of the existing coverage as well as make recommendations for termination or additional coverage where necessary. We will review your current estate plan with you to confirm that it meets your goals and objectives for your family. If changes are necessary, we are happy to attend any meetings involving your estate planning attorney and work closely to ensure your estate plan effectively implements your wishes. If you do not currently have an estate plan and need to engage an attorney, we will assist you in selecting the appropriate individual to work with.

MEETING 4: Review, Follow-up and Looking Forward (Optional)

We frequently schedule a 4th formal meeting with our clients during this first year to review where we stand and what remains on the “to-do” list.

Beyond the first year, we will meet with you at least once annually, although we are always available to meet more frequently or when an issue has arisen. At these annual meetings, we will review all aspects of your financial situation, evaluate the long-term projections, and present and discuss investment results.

We charge a flat fee that covers all of our services. It is payable quarterly and is recalculated twice each year.

The fee is computed as a percentage of the investments we are supervising, according to the following fee schedule:

   First $1,000,000 of investment assets

   1.00% per year

   $1,000,001 but less than $4,000,000 of investment assets

   .8% per year

   Above $4,000,000 of investment assets

   .35% per year

ADVICE YOU NEED, FROM ADVISORS YOU CAN TRUST


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INVESTMENT APPROACH


We pride ourselves in the fact that our clients each have an individualized investment plan and portfolio, tailored to where they are in life, and what their own situation dictates. We are completely unbiased in our investment recommendations, and receive no compensation from anyone besides our clients. The approach is then guided by the following principles:

A Bottom-Line Orientation

We are results-driven. We strive to minimize unnecessary costs, such as transaction fees and fund expenses. We recognize the importance of tax expense and the investment plan incorporates an in-depth understanding of tax impacts.

Diversification

A plan that is strategically balanced among domestic and foreign stocks, bonds, cash, and other investments reduces the risk of drastic changes in the value of your investments while giving your portfolio ample opportunity for growth.

Independent Thinking

We are not focused on doing what every other advisor is doing, nor on what are the most recent fads or trends. We focus on the facts about markets and valuations when we develop asset allocation plans.

Risk Management

We outline a strategy for you that is designed to maximize the probability of achieving your long-term financial objectives.


CONTACT



Address

8120 Woodmont Avenue
Suite 630
Bethesda, MD 20814

Phone

(301) 656-3999

Fax

(301) 656-0935

Email

staff@familyfirm.com

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